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Are some of your customers Muslim?
With more than 1.6 Billion Muslims, odds are that some of your customers or employees are practicing Muslims. As a marketer or business...
herbertprokscha
Nov 1, 20191 min read
Recall – now what?
We are presently assisting clients with either an active recall or with creating a recall procedure that is acceptable to both the USDA...
herbertprokscha
Oct 7, 20193 min read


Ritz and Escoffier – Giants of the Culinary Past!
This book is a good read about the formative period of Mr. Ritz and Mr. Escoffier’s partnership during the time they both established...
herbertprokscha
Sep 24, 20191 min read


Distribution Decisions for Food Manufacturers
This was originally written a while ago for the consulting platform Hourly Nerd, which has since transformed into Catalant . I am...
herbertprokscha
Sep 15, 20193 min read


Preparing for the next recession!
With the current tumult in the stock market, the inverted yield curve, and with both China and Europe slowing down, it is not a question...
herbertprokscha
Aug 26, 20192 min read


Doing Research on a Low Profile Target!
When doing research for a client and the target is too small to show up in data bases you may be forced to think outside the box. If you...
herbertprokscha
Aug 6, 20192 min read


Love Letter to becoming a Chef!
I picked up this slim volume by Maylis de Kerangal from our library because of a recommendation by the New York Times and the years I...
herbertprokscha
Jul 9, 20191 min read


A visit to Copenhagen’s Meat Packing District.
Copenhagen’s Meat Packing District, a visit that was way too short. While working with a Danish client, I was asked to evaluate several...
herbertprokscha
Jun 6, 20193 min read


Yeast !
After several attempts, I managed to finish Nicholas P. Money’s book on yeast. If you are a baker, brewer or involved in food...
herbertprokscha
May 1, 20191 min read
Meal Kits – a different perspective!
Two years ago, we were hired to assist a local meal kit company in their dealings with the State Health Department and to create HACCP...
herbertprokscha
Apr 24, 20192 min read


The Fortress and Porter’s 5 Forces!
When working on your MBA, odds are that you will be exposed to Michael E. Porter and his most well known book, “Competitive Strategy”....
herbertprokscha
Apr 3, 20194 min read


Influencer Marketing 3D vs SM!
What Earlier this month I had an opportunity to participate in an event that targeted local Influencers in the food business. In today’s...
herbertprokscha
Feb 28, 20193 min read
3 B2B Negotiation tips for Millennials
If you are in B2B sales and you’re a Millennial then the odds are you are selling to someone who is older. This is especially true if...
herbertprokscha
Jan 21, 20193 min read


herbertprokscha
Dec 31, 20180 min read


Merry Christmas!
#SeafoodBar #Amsterdam #Christmas #Seafood
herbertprokscha
Dec 24, 20181 min read


Running a food company? – taste your product!
Why I think that you need to taste your product every day, if you manufacture food. Over the Thanksgiving Holiday, food was a much more...
herbertprokscha
Nov 26, 20182 min read


Dealing with a Nuisance!
Dealing with a Nuisance at home and at work! Both in your business and in your non-business life you have to deal with nuisances, some...
herbertprokscha
Oct 29, 20184 min read


Moore’s Law meets Murphy’s Law
Fifty years after it was coined, Moore’s law (the number of transistors in a dense integrated circuit doubles approximately every two...
herbertprokscha
Aug 31, 20181 min read


So you want to do an App?
Frequently we are approached by potential clients who want to build a business arround an App. While many of them know how to code, a...
herbertprokscha
Aug 2, 20181 min read


Lifetime Guarantee – Yes or No?
If you are a maker of products, then this is a question that you need to answer. You will also have to be prepared to live with your...
herbertprokscha
Jul 6, 20182 min read
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