Overview Have you noticed how change seems to be accelerating? Have you gotten whiplash from having to react to new information flooding in from customers and marketing? While “Whiplash” was written in 2016, it was remarkably prescient. There are several books with the same title, however, so here is a picture of the one I am writing about: It was written by Joi Ito , former head of the MIT Media Lab and Jeff Howe , a writer for Wired Magazine. Why you should read this book!

If you started or led a business in the last three years, you have had to deal with the COVID pandemic, the return of Inflation and now...

Inflation may be happening and it is scary! Photo by Marcus Winkler What is Inflation? Inflation is currently the hot economic topic and featured hourly on many TV channels you happen to turn on. It measures the average price changes in a basket of commodities or services over time. What does it mean to a Start-Up or a small to medium business that is already facing issues because of COVID-19? It can either kill your company or it can offer opportunities for exceptional profi