What you need to read if you want to sell food to Supermarkets!
“The Secret Life of Groceries” is a book you need to read if you plan on selling food to the retail sector or if you are thinking of...
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herbertprokscha
Apr 27, 20211 min read
Pappyland – the story behind Pappy Van Winkle’s Bourbon.
When I saw it on the shelf – Pappyland spoke to me immediately. I knew Pappy Van Winkel was a brand of Bourbon! This book is the story...
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herbertprokscha
Mar 30, 20212 min read
Buying food for your dog? – Read “Big Kibble”
The book “Big Kibble” was recommended to me by my library algorithm and it looked like a regular business book about the “Dog Food”...
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herbertprokscha
Nov 30, 20202 min read
Deep Work – learn how to make the time for it.
Deep Work by Cal Newport while less than 300 pages packs quite a punch. It’s purpose is how to train yourself to make more time for...
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herbertprokscha
Sep 10, 20201 min read
Dirt! – An American’s journey to discover French Food.
Self-indulgent, meandering and totally fascinating – that was my take on reading Dirt by Bill Buford . If you are in the food business,...
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herbertprokscha
Apr 20, 20202 min read
So you want to be a Unicorn?
Lessons from companies who did and did not make it! During the Corona Virus Quarantine, I had a chance to up my reading time in place of...
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herbertprokscha
Mar 10, 20202 min read
The Accidental Change Agent – Ruth Reichl, Gourmet Magazine and “Save me the Plums”
You may remember Ruth Reichl as the food critic for the New York Times (1993 – 1999). She was hired by S.I. Newhouse to become the editor...
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herbertprokscha
Jan 27, 20201 min read
So you wanna be a Quant?
I just finished Gregory Zuckerman’s book about Jim Simons and Renaissance Technologies which is arguably the most successful Hedge...
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herbertprokscha
Jan 3, 20201 min read
A Critic’s Memoir
I just finished Adam Platt’s book, The Book of Eating , on how he ended up being a food critic. Having had an International upbringing...
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herbertprokscha
Nov 5, 20191 min read
The Good, The Bad & The Ugly!
As an Entrepreneur you can either bootstrap or you can raise money from investors. If you decide to raise capital, it is clear that you...
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herbertprokscha
Nov 1, 20191 min read
Are some of your customers Muslim?
With more than 1.6 Billion Muslims, odds are that some of your customers or employees are practicing Muslims. As a marketer or business...
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herbertprokscha
Sep 24, 20191 min read
Ritz and Escoffier – Giants of the Culinary Past!
This book is a good read about the formative period of Mr. Ritz and Mr. Escoffier’s partnership during the time they both established...
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herbertprokscha
Jul 9, 20191 min read
Love Letter to becoming a Chef!
I picked up this slim volume by Maylis de Kerangal from our library because of a recommendation by the New York Times and the years...
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herbertprokscha
Aug 31, 20181 min read
Moore’s Law meets Murphy’s Law
Fifty years after it was coined, Moore’s law (the number of transistors in a dense integrated circuit doubles approximately every two...
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herbertprokscha
May 31, 20181 min read
Chefs we have and have not known!
If you are in the food business, this book is worth slugging through. Stories and characters that explain a little on how we ended up...
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herbertprokscha
Feb 6, 20181 min read
Fascinating Trends over the next 30 years – Decentralization vs. Internalization ?
If you are a Millennial, these two books will provide some insight into what you will be facing in your professional life over the next...
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herbertprokscha
Jan 2, 20181 min read
The Water is coming!
If 2017 had one message for small business, it was: “Check your Insurance” – because “The Water is coming”! Why you should read “The...
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