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1929 a Book that was a long read but ended up a Dissapointment if you want lessons for today!
1929 courtesy of the Orange County Library It is a history book about the crash - but no lessons for today! I finally made my way through the book. It is a huge collection of facts sequenced as anecdotes. Each one makes for interesting reading and is well researched. Unfortunately the author Andrew Ross Sorkin never addresses the obvious similarities to the age we are living in now. Only in the epilogue does he make some observations that allude to our current level of record
herbertprokscha
Sep 11 min read


Infinity Machine - the Book
With the current issues over AI models and access raging on the Internet, I took the time to read “ Infinity Machine” by Sebastian Mallaby. The book is focused on the life to date of Demis Hassabis and his involvement with DeepMind ( a Google company). He started as a 5-year-old chess hustler and grew from there into a video game developer, Noble Prize winner Billionaire. I could not put down the book and I was disappointed when it ended. The author – Sebastian Mallaby has a
herbertprokscha
Jun 151 min read


SpaceX - part 2 by Eric Berger
A review of Eric Bergers 2nd book on SpaceX
herbertprokscha
May 131 min read


What you need to read if you want to sell food to Supermarkets!
“The Secret Life of Groceries” is a book you need to read if you plan on selling food to the retail sector or if you are thinking of...
herbertprokscha
Mar 13, 20232 min read
Whiplash!
Overview Have you noticed how change seems to be accelerating? Have you gotten whiplash from having to react to new information flooding in from customers and marketing? While “Whiplash” was written in 2016, it was remarkably prescient. There are several books with the same title, however, so here is a picture of the one I am writing about: It was written by Joi Ito , former head of the MIT Media Lab and Jeff Howe , a writer for Wired Magazine. Why you should read this book!
herbertprokscha
May 20, 20222 min read


Liftoff!
Liftoff – the Story of a Start-Up! When Rockets go wrong. Photo: NYT This is a review of the book “Liftoff” by Erik Berger. If you have ever led a Start-Up, or if you are planning to lead one see our blog: (So you want to be a Unicorn? ). “Liftoff”, covers the SpaceX history from the initial concept to the first successful launch and is a great read for an entrepreneur considering a Start-Up. The Author uses a similar approach as Michael Lewis , in that he ties together anecd
herbertprokscha
Aug 30, 20212 min read


Pappyland – the story behind Pappy Van Winkle’s Bourbon.
When I saw it on the shelf – Pappyland spoke to me immediately. I knew Pappy Van Winkel was a brand of Bourbon! This book is the story behind a great American brand. A couple of years ago a European client asked us to do a deep dive into the American Craft Distillers’ industry. Like the the pet food business the distilled spirits industry is dominated by very few players and hundreds of brands. Seven companies control over 95% of the available capacity. Over 1,200+ companies
herbertprokscha
Apr 27, 20211 min read


Buying food for your dog? – Read “Big Kibble”
The book “Big Kibble” was recommended to me by my library algorithm and it looked like a regular business book about the “Dog Food”...
herbertprokscha
Mar 30, 20212 min read


Deep Work – learn how to make the time for it.
Deep Work by Cal Newport while less than 300 pages packs quite a punch. It’s purpose is how to train yourself to make more time for deep work by changing your habits. The author is a professor who writes about our interactions with technology and was one of the pioneers of advocating that less use of technology in our lives is a key to being more productive. Even though, we all admire craftsmanship we do not always give credit to the mental focus that is needed to create it.
herbertprokscha
Nov 30, 20202 min read


Dirt! – An American’s journey to discover French Food.
Self-indulgent, meandering and totally fascinating – that was my take on reading Dirt by Bill Buford . If you are in the food business,...
herbertprokscha
Sep 10, 20201 min read


So you want to be a Unicorn?
Lessons from companies who did and did not make it! During the Corona Virus Quarantine, I had a chance to up my reading time in place of...
herbertprokscha
Apr 20, 20202 min read


The Accidental Change Agent – Ruth Reichl, Gourmet Magazine and “Save me the Plums”
You may remember Ruth Reichl as the food critic for the New York Times (1993 – 1999). She was hired by S.I. Newhouse to become the editor...
herbertprokscha
Mar 10, 20202 min read


So you wanna be a Quant?
I just finished Gregory Zuckerman’s book about Jim Simons and Renaissance Technologies which is arguably the most successful Hedge...
herbertprokscha
Jan 27, 20201 min read


A Critic’s Memoir
I just finished Adam Platt’s book, The Book of Eating, on how he ended up being a food critic. Having had an International upbringing myself, I totally enjoyed the first 3 quarters of the book. These pages flew by and chronicled a life based on exotic locations, food and family traditions. It was the last quarter of the book that ended up making me feel sad. It was as if I were reading the experiences of a dinosaur that just had witnessed the Meteor that would be the cause
herbertprokscha
Jan 3, 20201 min read


The Good, The Bad & The Ugly!
As an Entrepreneur you can either bootstrap or you can raise money from investors. If you decide to raise capital, it is clear that you...
herbertprokscha
Nov 5, 20191 min read


Are some of your customers Muslim?
With more than 1.6 Billion Muslims, odds are that some of your customers or employees are practicing Muslims. As a marketer or business...
herbertprokscha
Nov 1, 20191 min read


Ritz and Escoffier – Giants of the Culinary Past!
This book is a good read about the formative period of Mr. Ritz and Mr. Escoffier’s partnership during the time they both established...
herbertprokscha
Sep 24, 20191 min read


Love Letter to becoming a Chef!
I picked up this slim volume by Maylis de Kerangal from our library because of a recommendation by the New York Times and the years I...
herbertprokscha
Jul 9, 20191 min read


Yeast !
After several attempts, I managed to finish Nicholas P. Money’s book on yeast. If you are a baker, brewer or involved in food...
herbertprokscha
May 1, 20191 min read


Moore’s Law meets Murphy’s Law
Fifty years after it was coined, Moore’s law (the number of transistors in a dense integrated circuit doubles approximately every two...
herbertprokscha
Aug 31, 20181 min read
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