“Savoring Success: A Strategic Culinary Affair at the Four Seasons”
Introduction: In the heart of Orlando, a gastronomic extravaganza unfolded at the Four Seasons Hotel , bringing together a tapestry of...
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herbertprokscha
Oct 24, 20233 min read
The Entrepreneur’s Guide to Navigating Customer Experience Challenges: Lessons from a Botched
In the fast-paced world of entrepreneurship, making the right choices can be the difference between success and failure. One such choice...
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herbertprokscha
May 24, 20213 min read
Lead-Generation for B2B Sales!
Lead-Generation for B2B Sales! You need to increase B2b sales, but lead-generation for B2B sales can be challenging. Yet it does not have...
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herbertprokscha
Feb 16, 20213 min read
Why are we not rich yet? When real life gets in the way!
“Why aren’t we rich yet?” is a question we receive more frequently than you would think. Of course the statement almost never uses the...
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herbertprokscha
Aug 24, 20203 min read
The Robots are coming – for your lawn!
During the last 12 months we worked on projects involving robot lawn mowers. Because that was a new area for us, we ended up doing quite...
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herbertprokscha
Jun 22, 20203 min read
Price Increase? – during COVID-19?
If you need to – yes! For many of our clients, surviving this period in our history will be a challenge. Not only has the COVID-19...
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herbertprokscha
Nov 1, 20191 min read
Are some of your customers Muslim?
With more than 1.6 Billion Muslims, odds are that some of your customers or employees are practicing Muslims. As a marketer or business...
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herbertprokscha
Sep 15, 20193 min read
Distribution Decisions for Food Manufacturers
This was originally written a while ago for the consulting platform Hourly Nerd, which has since transformed into Catalant . I am...
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herbertprokscha
Feb 28, 20193 min read
Influencer Marketing 3D vs SM!
What Earlier this month I had an opportunity to participate in an event that targeted local Influencers in the food business. In today’s...
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herbertprokscha
Nov 26, 20182 min read
Running a food company? – taste your product!
Why I think that you need to taste your product every day, if you manufacture food. Over the Thanksgiving Holiday, food was a much more...
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herbertprokscha
Apr 23, 20181 min read
When Things go Viral!
Recently one of our clients achieved viral status for one of his promotional videos that was posted by Odditymall on their Facebook page...
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herbertprokscha
Feb 19, 20182 min read
Entomophagy or Meat from a Petri Dish? Two different solutions to solve hunger.
Want to solve Hunger with an alternate to meat? By now, both solutions have probably appeared on your radar, especially if you are...
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herbertprokscha
Dec 27, 20171 min read
Infinite Diversity and issues with “customized” products.
One of our clients is in the MVP phase of a health/performance related product that will be unique and made separately for each customer....
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herbertprokscha
Nov 30, 20171 min read
1 Million plus views in 11 days – What to do when Things go Viral!
Last month, one of our clients had a video go viral on Facebook. More than 1 Million views in 11 days! As always, one must be careful for...
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