“Savoring Success: A Strategic Culinary Affair at the Four Seasons”
Introduction: In the heart of Orlando, a gastronomic extravaganza unfolded at the Four Seasons Hotel , bringing together a tapestry of...
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herbertprokscha
Mar 13, 20232 min read
What you need to read if you want to sell food to Supermarkets!
“The Secret Life of Groceries” is a book you need to read if you plan on selling food to the retail sector or if you are thinking of...
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herbertprokscha
Apr 27, 20211 min read
Pappyland – the story behind Pappy Van Winkle’s Bourbon.
When I saw it on the shelf – Pappyland spoke to me immediately. I knew Pappy Van Winkel was a brand of Bourbon! This book is the story...
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herbertprokscha
Mar 30, 20212 min read
Buying food for your dog? – Read “Big Kibble”
The book “Big Kibble” was recommended to me by my library algorithm and it looked like a regular business book about the “Dog Food”...
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herbertprokscha
Sep 10, 20201 min read
Dirt! – An American’s journey to discover French Food.
Self-indulgent, meandering and totally fascinating – that was my take on reading Dirt by Bill Buford . If you are in the food business,...
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herbertprokscha
Mar 10, 20202 min read
The Accidental Change Agent – Ruth Reichl, Gourmet Magazine and “Save me the Plums”
You may remember Ruth Reichl as the food critic for the New York Times (1993 – 1999). She was hired by S.I. Newhouse to become the editor...
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herbertprokscha
Jan 3, 20201 min read
A Critic’s Memoir
I just finished Adam Platt’s book, The Book of Eating , on how he ended up being a food critic. Having had an International upbringing...
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herbertprokscha
Oct 7, 20193 min read
Recall – now what?
We are presently assisting clients with either an active recall or with creating a recall procedure that is acceptable to both the USDA...
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herbertprokscha
Sep 24, 20191 min read
Ritz and Escoffier – Giants of the Culinary Past!
This book is a good read about the formative period of Mr. Ritz and Mr. Escoffier’s partnership during the time they both established...
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herbertprokscha
Sep 15, 20193 min read
Distribution Decisions for Food Manufacturers
This was originally written a while ago for the consulting platform Hourly Nerd, which has since transformed into Catalant . I am...
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herbertprokscha
Aug 6, 20192 min read
Doing Research on a Low Profile Target!
When doing research for a client and the target is too small to show up in data bases you may be forced to think outside the box. If you...
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herbertprokscha
Jul 9, 20191 min read
Love Letter to becoming a Chef!
I picked up this slim volume by Maylis de Kerangal from our library because of a recommendation by the New York Times and the years...
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herbertprokscha
Jun 6, 20193 min read
A visit to Copenhagen’s Meat Packing District.
Copenhagen’s Meat Packing District, a visit that was way too short. While working with a Danish client, I was asked to evaluate several...
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herbertprokscha
Apr 24, 20192 min read
Meal Kits – a different perspective!
Two years ago, we were hired to assist a local meal kit company in their dealings with the State Health Department and to create HACCP...
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herbertprokscha
Feb 28, 20193 min read
Influencer Marketing 3D vs SM!
What Earlier this month I had an opportunity to participate in an event that targeted local Influencers in the food business. In today’s...
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herbertprokscha
Nov 26, 20182 min read
Running a food company? – taste your product!
Why I think that you need to taste your product every day, if you manufacture food. Over the Thanksgiving Holiday, food was a much more...
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herbertprokscha
Feb 19, 20182 min read
Entomophagy or Meat from a Petri Dish? Two different solutions to solve hunger.
Want to solve Hunger with an alternate to meat? By now, both solutions have probably appeared on your radar, especially if you are...
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