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“Savoring Success: A Strategic Culinary Affair at the Four Seasons”
Introduction: In the heart of Orlando, a gastronomic extravaganza unfolded at the Four Seasons Hotel , bringing together a tapestry of...
herbertprokscha
Dec 10, 20232 min read
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What you need to read if you want to sell food to Supermarkets!
“The Secret Life of Groceries” is a book you need to read if you plan on selling food to the retail sector or if you are thinking of...
herbertprokscha
Mar 13, 20232 min read
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The Accidental Change Agent – Ruth Reichl, Gourmet Magazine and “Save me the Plums”
You may remember Ruth Reichl as the food critic for the New York Times (1993 – 1999). She was hired by S.I. Newhouse to become the editor...
herbertprokscha
Mar 10, 20202 min read
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A Critic’s Memoir
I just finished Adam Platt’s book, The Book of Eating , on how he ended up being a food critic. Having had an International upbringing...
herbertprokscha
Jan 3, 20201 min read
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Recall – now what?
We are presently assisting clients with either an active recall or with creating a recall procedure that is acceptable to both the USDA...
herbertprokscha
Oct 7, 20193 min read
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Ritz and Escoffier – Giants of the Culinary Past!
This book is a good read about the formative period of Mr. Ritz and Mr. Escoffier’s partnership during the time they both established...
herbertprokscha
Sep 24, 20191 min read
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Distribution Decisions for Food Manufacturers
This was originally written a while ago for the consulting platform Hourly Nerd, which has since transformed into Catalant . I am...
herbertprokscha
Sep 15, 20193 min read
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Love Letter to becoming a Chef!
I picked up this slim volume by Maylis de Kerangal from our library because of a recommendation by the New York Times and the years I...
herbertprokscha
Jul 9, 20191 min read
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Yeast !
After several attempts, I managed to finish Nicholas P. Money’s book on yeast. If you are a baker, brewer or involved in food...
herbertprokscha
May 1, 20191 min read
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Influencer Marketing 3D vs SM!
What Earlier this month I had an opportunity to participate in an event that targeted local Influencers in the food business. In today’s...
herbertprokscha
Feb 28, 20193 min read
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Running a food company? – taste your product!
Why I think that you need to taste your product every day, if you manufacture food. Over the Thanksgiving Holiday, food was a much more...
herbertprokscha
Nov 26, 20182 min read
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Chefs we have and have not known!
If you are in the food business, this book is worth slugging through. Stories and characters that explain a little on how we ended up...
herbertprokscha
May 31, 20181 min read
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