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“Savoring Success: A Strategic Culinary Affair at the Four Seasons”
Introduction: In the heart of Orlando, a gastronomic extravaganza unfolded at the Four Seasons Hotel , bringing together a tapestry of...
herbertprokscha
Dec 10, 20232 min read


What you need to read if you want to sell food to Supermarkets!
“The Secret Life of Groceries” is a book you need to read if you plan on selling food to the retail sector or if you are thinking of...
herbertprokscha
Mar 13, 20232 min read


The Accidental Change Agent – Ruth Reichl, Gourmet Magazine and “Save me the Plums”
You may remember Ruth Reichl as the food critic for the New York Times (1993 – 1999). She was hired by S.I. Newhouse to become the editor...
herbertprokscha
Mar 10, 20202 min read


A Critic’s Memoir
I just finished Adam Platt’s book, The Book of Eating , on how he ended up being a food critic. Having had an International upbringing...
herbertprokscha
Jan 3, 20201 min read
Recall – now what?
We are presently assisting clients with either an active recall or with creating a recall procedure that is acceptable to both the USDA...
herbertprokscha
Oct 7, 20193 min read


Ritz and Escoffier – Giants of the Culinary Past!
This book is a good read about the formative period of Mr. Ritz and Mr. Escoffier’s partnership during the time they both established...
herbertprokscha
Sep 24, 20191 min read


Distribution Decisions for Food Manufacturers
This was originally written a while ago for the consulting platform Hourly Nerd, which has since transformed into Catalant . I am...
herbertprokscha
Sep 15, 20193 min read


Love Letter to becoming a Chef!
I picked up this slim volume by Maylis de Kerangal from our library because of a recommendation by the New York Times and the years I...
herbertprokscha
Jul 9, 20191 min read


Yeast !
After several attempts, I managed to finish Nicholas P. Money’s book on yeast. If you are a baker, brewer or involved in food...
herbertprokscha
May 1, 20191 min read


Influencer Marketing 3D vs SM!
What Earlier this month I had an opportunity to participate in an event that targeted local Influencers in the food business. In today’s...
herbertprokscha
Feb 28, 20193 min read


Running a food company? – taste your product!
Why I think that you need to taste your product every day, if you manufacture food. Over the Thanksgiving Holiday, food was a much more...
herbertprokscha
Nov 26, 20182 min read


Chefs we have and have not known!
If you are in the food business, this book is worth slugging through. Stories and characters that explain a little on how we ended up...
herbertprokscha
May 31, 20181 min read
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