Introduction: In the heart of Orlando, a gastronomic extravaganza unfolded at the Four Seasons Hotel , bringing together a tapestry of...

In the fast-paced world of entrepreneurship, making the right choices can be the difference between success and failure. One such choice...

Starting an apparel business may not be a good idea at this time! Custom tailored blue jeans During the Pandemic we were contacted by start-ups that wanted to enter this space. They ranged from individual designers to teams. Their strategies for entering the market and to make their dreams come true ranged from “bespoke” suits to mass produced t-shirts. Several were inspired by STITCH FIX and their subscription model. Why? The market in the US is presently in excess of $ 186

Herding Leads! Lead-Generation for B2B Sales! You need to increase B2b sales, but lead-generation for B2B sales can be challenging. Yet it does not have to be! As long as you realize you are in a different arena than your B2C peers. They use a shotgun – you need to use a rifle. During the last several months our clients have asked us to analyze their lead-generation processes and to recommend changes. Their concern was triggered by the COVID-19 crisis. Almost all of our cli

When I saw it on the shelf – Pappyland spoke to me immediately. I knew Pappy Van Winkel was a brand of Bourbon! This book is the story behind a great American brand. A couple of years ago a European client asked us to do a deep dive into the American Craft Distillers’ industry. Like the the pet food business the distilled spirits industry is dominated by very few players and hundreds of brands. Seven companies control over 95% of the available capacity. Over 1,200+ companies

What Earlier this month I had an opportunity to participate in an event that targeted local Influencers in the food business. In today’s...

Why I think that you need to taste your product every day, if you manufacture food. Over the Thanksgiving Holiday, food was a much more...

If you are in the food business, this book is worth slugging through. Stories and characters that explain a little on how we ended up...

Trade Show Picture by Piotr AMS Trade shows have been a marketing fixture since 1851 when the “Great Exhibition” was held in London. Since that time, Trade Shows have become a staple in the marketing mix of established companies. What about Start-Ups? If it is a B2B product, we strongly recommend that our clients include Trade Shows as part of their marketing budget. If it is a B2C product and our client also wants a retail channel, then Trade Shows are a great way to get ex