Why a Business Plan and why do I need to write it? Photo Credit: Corpnet.com Unfortunately, that is a question potential clients ask us...

Frequently we are approached by potential clients who want to build a business arround an App. While many of them know how to code, a significant number only have a concept that they want to convert to the next mega app – and cash out. Unfortunately not many realize that most of the current market for Apps are at the long-end of the tail and very industry/user specific. Their business models are often predicated on unrealistic user acquisition rates, and they are disappointe