Herding Leads! Lead-Generation for B2B Sales! You need to increase B2b sales, but lead-generation for B2B sales can be challenging. Yet it does not have to be! As long as you realize you are in a different arena than your B2C peers. They use a shotgun – you need to use a rifle. During the last several months our clients have asked us to analyze their lead-generation processes and to recommend changes. Their concern was triggered by the COVID-19 crisis. Almost all of our cli