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Pappyland – the story behind Pappy Van Winkle’s Bourbon.
When I saw it on the shelf – Pappyland spoke to me immediately. I knew Pappy Van Winkel was a brand of Bourbon! This book is the story behind a great American brand. A couple of years ago a European client asked us to do a deep dive into the American Craft Distillers’ industry. Like the the pet food business the distilled spirits industry is dominated by very few players and hundreds of brands. Seven companies control over 95% of the available capacity. Over 1,200+ companies
herbertprokscha
Apr 27, 20211 min read


So you want to be a Unicorn?
Lessons from companies who did and did not make it! During the Corona Virus Quarantine, I had a chance to up my reading time in place of...
herbertprokscha
Apr 20, 20202 min read


The Accidental Change Agent – Ruth Reichl, Gourmet Magazine and “Save me the Plums”
You may remember Ruth Reichl as the food critic for the New York Times (1993 – 1999). She was hired by S.I. Newhouse to become the editor...
herbertprokscha
Mar 10, 20202 min read


A Critic’s Memoir
I just finished Adam Platt’s book, The Book of Eating, on how he ended up being a food critic. Having had an International upbringing myself, I totally enjoyed the first 3 quarters of the book. These pages flew by and chronicled a life based on exotic locations, food and family traditions. It was the last quarter of the book that ended up making me feel sad. It was as if I were reading the experiences of a dinosaur that just had witnessed the Meteor that would be the cause
herbertprokscha
Jan 3, 20201 min read


The Good, The Bad & The Ugly!
As an Entrepreneur you can either bootstrap or you can raise money from investors. If you decide to raise capital, it is clear that you...
herbertprokscha
Nov 5, 20191 min read


Are some of your customers Muslim?
With more than 1.6 Billion Muslims, odds are that some of your customers or employees are practicing Muslims. As a marketer or business...
herbertprokscha
Nov 1, 20191 min read
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