Introduction: In the heart of Orlando, a gastronomic extravaganza unfolded at the Four Seasons Hotel , bringing together a tapestry of...

Inflation may be happening and it is scary! Photo by Marcus Winkler What is Inflation? Inflation is currently the hot economic topic and featured hourly on many TV channels you happen to turn on. It measures the average price changes in a basket of commodities or services over time. What does it mean to a Start-Up or a small to medium business that is already facing issues because of COVID-19? It can either kill your company or it can offer opportunities for exceptional profi

Herding Leads! Lead-Generation for B2B Sales! You need to increase B2b sales, but lead-generation for B2B sales can be challenging. Yet it does not have to be! As long as you realize you are in a different arena than your B2C peers. They use a shotgun – you need to use a rifle. During the last several months our clients have asked us to analyze their lead-generation processes and to recommend changes. Their concern was triggered by the COVID-19 crisis. Almost all of our cli

When doing research for a client and the target is too small to show up in data bases you may be forced to think outside the box. If you...

What Earlier this month I had an opportunity to participate in an event that targeted local Influencers in the food business. In today’s...

If you are in B2B sales and you’re a Millennial then the odds are you are selling to someone who is older. This is especially true if...