Introduction We have been working with our client, Allerbi over the last year as they are moving from concept to MVP. We think of it as...

Frequently we are approached by potential clients who want to build a business arround an App. While many of them know how to code, a significant number only have a concept that they want to convert to the next mega app – and cash out. Unfortunately not many realize that most of the current market for Apps are at the long-end of the tail and very industry/user specific. Their business models are often predicated on unrealistic user acquisition rates, and they are disappointe