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The Robots are coming – for your lawn!
During the last 12 months we worked on projects involving robot lawn mowers. Because that was a new area for us, we ended up doing quite...
herbertprokscha
Aug 24, 20203 min read


So you want to be a Unicorn?
Lessons from companies who did and did not make it! During the Corona Virus Quarantine, I had a chance to up my reading time in place of...
herbertprokscha
Apr 20, 20202 min read


Black Swan Event – revisited!
In view of the events over the last 10 days, I thought it would be appropriate to re-visit and article I wrote in 2015 and published on...
herbertprokscha
Mar 13, 20204 min read


The Accidental Change Agent – Ruth Reichl, Gourmet Magazine and “Save me the Plums”
You may remember Ruth Reichl as the food critic for the New York Times (1993 – 1999). She was hired by S.I. Newhouse to become the editor...
herbertprokscha
Mar 10, 20202 min read


How to evaluate an idea for a Start-Up!
Picture Credit: Slideshares While many of our clients are businesses that are established and have a single specific issue, we also are...
herbertprokscha
Feb 21, 20203 min read


So you wanna be a Quant?
I just finished Gregory Zuckerman’s book about Jim Simons and Renaissance Technologies which is arguably the most successful Hedge...
herbertprokscha
Jan 27, 20201 min read
Is there a good Multi -Level Marketing Company? – Why not?
Short answer – No, there are no good Multi-Level Marketing companies in the United States! It’s the numbers– they don’t work! Your...
herbertprokscha
Jan 20, 20202 min read


The Good, The Bad & The Ugly!
As an Entrepreneur you can either bootstrap or you can raise money from investors. If you decide to raise capital, it is clear that you...
herbertprokscha
Nov 5, 20191 min read


Are some of your customers Muslim?
With more than 1.6 Billion Muslims, odds are that some of your customers or employees are practicing Muslims. As a marketer or business...
herbertprokscha
Nov 1, 20191 min read
Recall – now what?
We are presently assisting clients with either an active recall or with creating a recall procedure that is acceptable to both the USDA...
herbertprokscha
Oct 7, 20193 min read


Distribution Decisions for Food Manufacturers
This was originally written a while ago for the consulting platform Hourly Nerd, which has since transformed into Catalant . I am...
herbertprokscha
Sep 15, 20193 min read


Preparing for the next recession!
With the current tumult in the stock market, the inverted yield curve, and with both China and Europe slowing down, it is not a question...
herbertprokscha
Aug 26, 20192 min read


Doing Research on a Low Profile Target!
When doing research for a client and the target is too small to show up in data bases you may be forced to think outside the box. If you...
herbertprokscha
Aug 6, 20192 min read
Meal Kits – a different perspective!
Two years ago, we were hired to assist a local meal kit company in their dealings with the State Health Department and to create HACCP...
herbertprokscha
Apr 24, 20192 min read


The Fortress and Porter’s 5 Forces!
When working on your MBA, odds are that you will be exposed to Michael E. Porter and his most well known book, “Competitive Strategy”....
herbertprokscha
Apr 3, 20194 min read


Influencer Marketing 3D vs SM!
What Earlier this month I had an opportunity to participate in an event that targeted local Influencers in the food business. In today’s...
herbertprokscha
Feb 28, 20193 min read
3 B2B Negotiation tips for Millennials
If you are in B2B sales and you’re a Millennial then the odds are you are selling to someone who is older. This is especially true if...
herbertprokscha
Jan 21, 20193 min read


Running a food company? – taste your product!
Why I think that you need to taste your product every day, if you manufacture food. Over the Thanksgiving Holiday, food was a much more...
herbertprokscha
Nov 26, 20182 min read


Dealing with a Nuisance!
Dealing with a Nuisance at home and at work! Both in your business and in your non-business life you have to deal with nuisances, some...
herbertprokscha
Oct 29, 20184 min read


Moore’s Law meets Murphy’s Law
Fifty years after it was coined, Moore’s law (the number of transistors in a dense integrated circuit doubles approximately every two...
herbertprokscha
Aug 31, 20181 min read
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